Healthcare Insights and Consumer Experience Research | M360

Data-Driven Engagements

We provide research-driven solutions to enhance patient and consumer experiences in healthcare.

CX Strategy

CX Strategy

MB360’s CX Strategy engagements deliver comprehensive roadmaps for transforming patient experiences across your healthcare organization. Our approach begins with a thorough assessment of your current patient journeys, identifying critical moments that drive satisfaction and loyalty while uncovering pain points that erode trust. Working closely with your leadership team, we develop prioritized, actionable strategies that align with both operational realities and patient expectations. Our healthcare-specific methodology incorporates regulatory considerations, clinical workflows, and the unique emotional contexts of healthcare interactions, resulting in experience transformations that improve HCAHPS scores, enhance digital engagement, and create more compassionate patient interactions at every touchpoint.

Commissioned Research

When general industry insights aren’t enough, MB360’s Commissioned Research delivers answers to your organization’s specific patient experience questions. We begin by collaborating with your team to clearly define research objectives, then design methodologically rigorous studies using the optimal mix of quantitative and qualitative approaches—from large-scale surveys and journey mapping to in-depth interviews and ethnographic observations. Our healthcare research specialists bring deep domain expertise to your project, ensuring that protocols address the nuanced contexts of healthcare delivery and patient decision-making. Deliverables include executive summaries with clear, actionable insights alongside comprehensive data analysis and visualization, empowering your organization to make evidence-based decisions that measurably improve patient experiences and outcomes.

The insights provided by mb360 have significantly improved our patient engagement strategies. Their expertise in healthcare data is unmatched and truly invaluable.
Dr. Smith

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